I’m so so so excited to be the newest face of Kotex Philippines!! How awesome is it that their latest campaign is perfect for me and the things I stand for?! Read on to learn more about the #EndOfCompromise!
A more elegant solution is finally here to end every modern Maria Clara’s dilemma of compromising life just because it’s that time of the month—and this time, it’s here to eliminate compromise for good.
With passionate blogger, music aficionado and actress Saab Magalona as the newest face of KOTEX®, together with brand ambassadors—radio jocks and courtside reporters Andi Manzano and Jessica Mendoza; musician and fashion designer Kate Torralba; and night-life entrepreneur Kimberly Yao, KOTEX® presented its latest innovation, KOTEX® with Pro-Active Guards—the first ever sanitary pad that comes with intelligent guards that gently rise as soon as it comes in contact with fluid.
Launched at the Prive Luxury Club at The Fort, and hosted by Jessica and Andi themselves, the eventful gathering bannered The End of Compromise, the brand’s latest battle cry for what they recognized as the reinvented Maria Clara—a modern woman who is more dynamic, confident, outspoken and who is firmer with her convictions, despite being under pressure and being under the hassles brought by her period.
“Being a reinvented modern Maria Clara doesn’t mean you lose the essence of being a Filipina. The idea is about proudly involving yourself in a lot of things—your job, day-to-day tasks, and leisurely activities for example. And of course, when you’re occupied, you don’t want to be bothered by troubles down there because you have to stay focused on what you’re doing,” said Saab. “And since I will not compromise the things I love doing, and I also consider myself a modern Maria Clara, what KOTEX® with Pro-active Guards offers is just exactly what I need.”
Andi Manzano said that as a woman who is outgoing and adventurous, there are a lot of things she doesn’t want to compromise, even the simple things she loves to do for the people she loves.
Jessica Mendoza, on the other hand, added, “There are a lot of ways to practice your passion and you just have to do what you love to do and be who you are, even if you have your period. That’s who a modern Maria Clara is.”
Kimberly Yao, who is very much involved with her work as a Vice President for Marketing of Republiq Club and Opus Restaurant & Lounge, and co-owner of Prive Luxury Club, admitted that her work schedule is not just an all-night business. “People think I’m only awake at night, but in reality, it’s really from morning to early the next morning. That’s why I won’t allow my period to make me compromise my tight schedule and plans for the day,” shared Kimberly.
For Kate Torralba, she deemed she will never compromise her self-expression, since that is the main inspiration as a musician and designer. (Kate couldn’t be at the event because she got sick and was at the hospital :( – Saab)
Passion defines one’s identity and so compromising such is never an option for every modern woman who is firm with the things they love to do in life. However, Rose Sumera, Marketing Manager of Kimberly-Clark Philippines said that 60% of women still find it hard to concentrate on their daily tasks during their menstrual cycle because they fear leakage may happen at any given time, resulting in embarrassing situations.
That is why with a keen understanding of reality and what women go through, KOTEX® has worked tirelessly to ensure women regain their social lifestyles, fashion bravura, and ultimately, the confidence to express their femininity. With KOTEX®’s newest technology and leakage protection features, the modern Maria Claras are given free reign over their lives—allowing them to chase after their dreams with ease, and be passionate over their every endeavors, without ever having to worry about her monthly period’s uneasy feel.
“KOTEX® revolutionized the product to gently cradle a woman’s body for a close fit, forming protective barriers to provide extra leakage protection. The pad also comes with Rapid Absorb Funnels, which are specially designed to absorb fluid during heavy or sudden flow, locking the liquid away securely and preventing leakage,” Sumera said.
No longer should women’s trivial pursuits be compromised just because of having to deal with her monthly period. No longer should her confidence be held back because of menstrual anxiety. No longer should women everywhere stand on edge because of that messy stress over her period. A modern Maria Clara should instead be given freedom to focus on her edgier passions. For today’s women, compromise is just a thing of the past with KOTEX®.
I’m very happy to be representing a brand with such an important campaign. I hope you guys share the same thoughts when it comes to modernizing Maria Clara! Women have come a long way from not being able to vote or speak their minds to being able to run for president. Let’s make sure we use this power for good! Yes we are now able to speak but we should still think before doing so. Love you, smart girls!<3
For more info: http://kotex.com.ph